People desire to become coaches because they want to master skillsets that enable them to help transform the lives of others and get paid for doing so.

In order to do that they will go and look for certifications and training in order to master those skillsets.

But this is where we hit a problem…

The certifications and training in how to coach others do not set people up for business success.

Yes, the certifications can help you develop powerful coaching skillsets.

But, in terms of business success, they actually often point you in the wrong direction and down a painful and costly dead end.

In fact, as you’ll see shortly, most certifications and training courses for coaches end up programming the coach to think about business in a completely flawed way.

A way in which having business success, let alone lasting business success with a thriving coaching practise, becomes like swimming against the strongest of tides.

The reason for this is pretty simple when you think about it…

The certification and training companies are experts in helping people to master coaching but not growing a coaching business.

They’re experts in coaching…not business strategy.

Which means the coach ends up knowing how to coach people but having little to no idea how to actually get people to want their coaching services.

How can I prove this to be true?

Remember that statistic I shared earlier…

Most coaches make less than the minimum wage.

It’s NOT because they’re awful coaches.

It’s because they’ve got little to no idea how to really grow a successful coaching business and because of that they end up making common mistakes that cripple their chances of success…

I’m a HUGE fan of the world of N.L.P, life coaching and hypnosis.

I used those skillsets to change lives of clients who did find me and I was so proud of the success stories and impact I had created.

But, business wise, boy was it a struggle at times.

Sleepless nights…

Fear of unexpected bills coming through the door…

Always wondering where the next client would come from…

Always wondering when they’d come along…

Always wondering how long they’d hire me for and dreading it being a one off session…

I’ll be honest, many time I considered jacking it all in and going back to “normal” work.

The thing that kept me in the game, though, was that when I did get clients I absolutely loved working with them.

And so, rather than giving up on work I was so passionate about, I used the concept of N.L.P and modelling successful people to reverse engineer what the most successful coaches in the world did.

I spent months and months and a fortune in hiring experts and master coaches…

…and then I found the answer.

It was both exciting and scary at how different their approach to their coaching business was to mine.

See, at the time and without knowing it, I was making those four mistakes I just mentioned…

I didn’t know how to properly communicate the value of my coaching…

I was charging per hour…mainly for one off sessions…and I wasn’t charging enough…

When I compared how I was doing things, to how the world’s highest paying coaches were, it became very clear that there’s an easy way and a hard way to approach the coaching business.

And I’d been taught to do it the hard way…

See, the highest paid coaches are the highest paid NOT because they’re the best.

It’s because…

Listen up because this is a game changer if you understand this concept…

Coaching schools and certifications end with the coach thinking about and selling coaching sessions.

This is why new coaches think in terms of charging per hour.

But coaches who have the easiest life don’t sell coaching sessions…

…they sell coaching packages.

A coaching package is a series of hourly sessions.

Might be four…six…ten…

Doesn’t matter.

But it isn’t a one off session.

The client commits to a series of sessions which allows the coach to charge more than they would have been able to had it been a one off session.

And the client has an increased chance of a successful transformation because now the coach has longer to work their magic!

There’s another vital element to the highest paid coaches success though…

They focus their coaching packages around a specific, tangible benefit.

The best way to explain this is to give you an example…

“I’m a life coach”.

“I’m an N.L.P certified coach”.

That’s more or less how new coaches approach things.

They focus on the description of their role without a timeframe and potential clients struggle to see the benefit of it and are therefore less likely to move ahead.

“I help people develop bulletproof confidence in six weeks”.

“I help people overcome their anxiety in 8 hours”

“I help people to fall in love with their partner again in ten short coaching sessions”.

That’s how the highest paying coaches do things.

They focus their packages on a specific outcome in a specific timeframe they can provide a client.

Which means they can charge more and clients are happy and excited to pay it because they can truly see the value of what is being offered and there is a tangible end goal in sight due to the time frame.

So whilst many coaches are struggling to get people to pay $50 for an hour

because they don’t know how to communicate value…

…coaches like myself have things much easier because we are selling premium coaching packages (I'll give you an example of one of the packages I sell shortly to make this even more clear).

But the highest paid coaches don’t stop there...

This next step is optional but you’ll see how it transforms your business even further if you do implement it…

Let’s say you sell a coaching package around increasing confidence for $1000 that consists of 8 one hour sessions with you (you can charge much more than that but I want to keep things at a more “realistic” level for most people now).

Over the course of 8 weeks you get on the phone with the client (or meet them in a coffee shop or coach them over skype/zoom) and help them to improve their confidence.

You have two options after those 8 weeks are up…

You can end things there…

…or you can make a “retainer” offer.

This is where the client continues to be coached by you on an ongoing basis for, let’s say, $500 per month.

See here’s what happens…

In the initial coaching package you are showing them your skillsets and

helping them to transform.

You’re also developing a relationship.

And many clients will feel deeply disappointed when the coaching package is complete.

They’ll have experienced growth and see you can help them become who they want to be.

Which means they’ll want…

…more!

You’ll have become a trusted advisor who they see as someone they want in their lives to help them navigate challenges and achieve their dreams.

So they’ll want to continue on their journey with you.

Not offering package clients an ongoing retainer is actually doing them, and you, a disservice.

Especially because making the offer can be as simple as…

“Just so you know, I do offer an option of ongoing coaching for everyone who’s been through the coaching package you’ve just completed. Let me know if you’re interested”.

No hype or sleaze needed.

But you’ll find that clients will be more than happy to sign up!

Not all of them, of course.

Some will just be happy with completing the coaching package.

However enough will want ongoing coaching for you to build up a solid monthly recurring income which will give you the peace of mind that so many coaches lack because you know xxxx amount is coming in next month from your ongoing coaching clients.

So, again, offering a monthly retainer isn’t vital.

But it’s one of the things the highest paid coaches do once their initial coaching package is finished with a client.

Is this starting to make sense to you?

Because things become even more clear when you look at...

Really stop and look at that…

Which side of the table would you rather your coaching business be built around?

It’s SO obvious when you see it, isn’t it?

And this isn’t even including the option of the extra monthly revenue coming in from clients who sign up to an ongoing monthly retainer.

This, my friend, is the real reason so many coaches are making less than minimum wage…

They cannot get enough people interested in their services…

And when they do they sell one off hour coaching sessions…

For not very much at all…

All because coaching certification and training companies focus on teaching them coaching skillsets that end up with them focusing their business around a flawed strategy.

It’s sad.

But it’s a fact.

Remember - the statistics don’t lie.

Right about now coaches I share this with, both new and seasoned, have a stark realisation…

“This is what I need to be doing David. It makes total sense! But…I have no idea how to do it!”.

Don’t worry because…

I’ve been on one hell of a journey in my career as a coach and trainer over the past 31 years…

And about 10 years ago I stumbled upon an unusual approach to coaching that shook my world to the core.

I kept hearing of N.L.P trainers and experts who were either completely transitioning to this different approach…

…or adding it as an extra tool in their coaching and training toolbox to become even better at changing the lives of others.

It was being used by coaches to coach multi-millionaire’s, Hollywood celebrities, elite level athletes…and of course everyday folk too.

But what was so strange about this approach is that it didn’t use any techniques or strategies like N.L.P, hypnosis and other common coaching methods did.

Instead it focused on a simple type of “conversational coaching” where you share some simple but life altering understandings with a client.

And unlike N.L.P or hypnosis, which generally focuses on trying to change specific beliefs or phobias or emotions…

…this different approach created transformation across the clients entire life.

How?

Here’s a simple way to understand it…

N.L.P and hypnosis focuses on changing peoples thoughts and emotions…

This unusual type of coaching focuses on changing people's relationship with their thoughts and emotions.

See the only problem I found with N.L.P and hypnosis was helping a client was like a game of “whack-a-mole”.

You’d help them shift one thought or emotion that would cause them trouble…

…but weeks or months later another one, often in a different area of their life, would pop up and be a problem for them.

This new type of coaching was different…

Through a series of simple conversations you help someone see their thoughts and emotions in a totally different way.

And now, whatever thoughts or emotions crop up, they feel OK with them because their relationship with their own thoughts and emotions have changed.

No more game of “whack-a-mole”.

By sharing some simple understandings with a client you can make changes across their entire life…rather than in a specific area.

That’s why so many N.L.P trainers and practitioners were either adding it to their toolbox or focusing just on using this different approach.

All of this brings me to what this invitation is all about…

I’ve combined this unusual coaching approach, with a little N.L.P and hypnosis skills, to create what I believe is the ultimate coaching package any new or experienced coach could ever offer…

Remember how we want to focus on selling coaching packages NOT one off sessions?

And remember how we want to charge well for it and be able to powerfully communicate the value of it?

Well here’s what’s so exciting about what I have done for you…

I have designed seven coaching sessions that you can share with any client - no matter what the presenting problem they want to overcome or dream they want to achieve.

Each of these coaching sessions focuses on sharing a simple understanding with a client that will radically change the way they see themselves, the world, their thoughts and their emotions.

Rather than sessions you can think of these as “shifts” - because you will be shifting the clients perspective dramatically…

Shift One - Changes the way the client see’s their thoughts and emotions.

Shift Two - Changes the way the client see’s their own potential.

Shift Three - Changes the way the client reacts and responds to any challenges and stresses in their life.

Shift Four - Changes the way the client see’s their past, their future and trying to control the world around them.

Shift Five - Changes the way the client makes decisions about their problems or dreams.

Shift Six - Changes the clients levels of contentment and inner peace.

Shift Seven - Changes the clients relationship with other people.

Again, it doesn’t matter what presenting problem or dream a client comes to you with, you take them through these seven shifts and they will totally transform because their relationship with their thoughts and emotions, and how they react to them, will be completely different.

Each of these coaching sessions uses the 3P approach, combined with metaphors, rapport, language and more from N.L.P and hypnosis, to create an experience that will change the entire trajectory of the clients future.

And because these sessions are all so powerful you should be charging at least 1K-5K for the entire seven session coaching package.

Just to put this in perspective - I now charge £12K for my coaching packages and people happily pay it (because it’s easy to communicate the value of something like this).

Also, after the seven shift sessions, if you wish to, you can then offer ongoing coaching where you can continue to use your coaching skills in N.L.P, hypnosis, life coaching, 3P or any other form of coaching you have mastered.

Either way - I can provide you with…

Want to hear another little known fact about the coaching industry that it likely wants kept hidden?

Most coaches who get certified never end up coaching anyone!

It’s painful, but true.

Want to know why?

It’s because…

They’re intimidated by the uncertainty of not knowing exactly what to say with a client.

“What if I say the wrong thing?”

“What if I can’t help them?”

“What if I actually make them worse?”

"What if they have a problem I've never dealt with before?"

"What if I make a fool of myself?"

And, hey, I can understand that.

That’s how I certainly felt when starting out my N.L.P  coaching career.

So you can do what I did, and move forward in spite of that uncertainty…

…or you can tap into my 31 years of experience in coaching and just follow the simple, easy-to-repeat coaching structure I’ll give you.

I will tell you exactly what to say in each of the 7 coaching conversations with your client…

…and you’ll see for yourself just how much they transform.

No guesswork…

No uncertainty…

No fears of saying or doing the wrong thing…

Just follow the structure of each session…say what I tell you to say…and the client WILL be a different person within seven weeks.

They’ll be so blown away they’ll be telling all their friends and family that they need to get coached by you (which will kickstart a referral process where clients come to you rather than you having to go out and find them!).

I’ve been training coaches how to change lives with this simple conversational coaching process for two years now (Although this is the first time I’ve also created the entire package and exactly what to say in each session for coaches!).

Check out what they say about their conversations with clients below.

This is a TINY handful of feedback we’ve had…

Would you love to be changing lives like that too?

Then I’m pretty certain this will be of extreme interest to you…

I’ve put together an 8 week training specifically for people who want to be able to sell premium coaching packages that are pre-planned and you know will create life altering changes in any client that comes to you.

It combines 3P coaching, N.L.P and hypnosis to create the “Ultimate Coach” who reactivates a clients innate resilience, strength.

Here’s what we’ll cover…

• How To Get Clients You KNOW You Can Help In Advance Of Working With Them…
• How to Kickstart The Referral Machine So Clients Rave About You To Others…
• How To Get Clients You KNOW You Can Help In Advance Of Working With Them…
• The Simple Art Of Building Bulletproof Rapport And Fast Trust With Every Client - Effortlessly…
• The EXACT Things To Say In Every Session Of Your Coaching Package In Order To Create Mind Boggling Transformations In Your Clients…
• An Understanding Of Why These Sessions Create Such Life Altering Experiences For Your Clients So Your Confidence Skyrockets…
• The 3 Books I Recommend That Will Help You To Get All The Clients You Want - For FREE and using a FUN process that requires ZERO marketing expertise…
• How to Kickstart A Referral Machine So Clients Rave About You To Others And Bring In A Consistent Stream Of New Potential Clients…
• Exactly How To Communicate The Value Of Your Coaching So People Are Desperate To Sign Up…
• The Easy Way To Demonstrate How Transformative Your Coaching Package Will Be So The Client Experiences Transformation Before They’ve Even Paid You A Penny…
• And much, much more!

By the end of the 8 weeks you’ll know EXACTLY what to say in each session with a new client and have a ready-to-go coaching package you can confidently offer to the world.

How much should you charge for it?

Well I advise you 1-5K for it to start with.

If you wish to charge less at first, as you get more comfortable, that’s totally fine.

But realise the value of this to a client far, far exceeds even 5K because it will empower them for the rest of their life to handle stress better, feel more content, overcome challenges with ease, reach their potential and a whole lot more.

Also, a little coaching secret for you, the more people pay you the more committed they will be to the transformation and the more they will listen to you as there’s more “skin in the game”.

Let me paint a little picture for you…

Imagine it’s eight weeks from now.

You’ve gone through the training and have experienced the shifts for yourself.

Just by going through each weeks session and learning the different understandings to share with clients yourself - you feel like a different person.

More content…more confident…more capable…more resilient…more at peace…

The proof is in the pudding and you now feel absolutely certain that this approach to transforming others is priceless.

You also know exactly how to go out and get clients without having to spend a penny or do any confusing not to mention sleazy, marketing stuff (more on that in a second).

Knowing the impact you can have, and exactly what you need to say in each session, you kick into action and follow the process.

Soon you’ve got your first client lined up.

You excitedly share with them week one…

At the start of week two’s call you ask them how they are…

“I can see exactly what you were talking about last week. Oh my God it’s so true! I didn’t realise that about my thoughts and feelings before. Thank you!”.

You smile confidently to yourself knowing this is just the start of their transformation!

You share week two’s understanding with them and then the following week…

“I actually cried after last weeks call. It felt like a weight was off my shoulders. I can’t thank you enough”.

“My pleasure” you say. “Ready for this weeks shift?”.

“Hell YES! I’m loving this!”.

Each week you have a simple conversation with them…

…and each week they transform a little bit more.

After the end of the seven weeks there a different person.

They’ve shifted in the same way you did and now they’re like a different person.

“I’ve loved every second of this” they tell you. “Is that the end of my coaching with you or do you offer anything else? And also…my friend Kate has seen the transformation in me and would love to get coached by you too if you have availability”.

You sit back in your chair and feel like your heart is about to burst.

This is what you were put here to do and you finally feel confident that, not only can you do it, but your business is set up in a way for you to be one of the few coaches who actually thrives…

That feels good right?

How much would experiencing all of that be worth to you?

How much would it be worth to you to have sky high confidence that you can create life altering transformations in any client who comes your way (and also feel extremely confident you can get those clients in the first place!)?

How much would it be worth to you to escape the hourly rate coaching approach and the fear of when and where your next client will come from?

How much would it be worth to you to be able to charge 1-5K+ for your coaching packages knowing, without question, the client is getting an absolute bargain?

If you’re like most coaches I speak to the answer is it would be pretty priceless.

Because this is your dream and what you feel you were put here to do.

The good news is, despite the fact I could be charging tens of thousands for this, I’m not going to.

You can take the full 8 week training and within 8 short weeks have everything you need to sell coaching packages for 1-5K…